are crucial for business research. They allow a business to understand its consumer base and implement decisions to maximize profit. Surveys need to be performed accurately for successful business decisions. The target audience may not interest in completing a business survey. You need to design a survey email invitation that will persuade the target audience to participate.
The following points should be considered while designing a survey email invitation:
* Send your survey email invitation only to those subscribers who have opted to receive your company’s offers and emails.
* Provide complete information about yourself and the company by stating your name in the “From” email field.
* Address your recipient by his name or other personalized information.
* Provide a short subject and avoid using spam trigger words.
* Address the recipient by his name where required.
* Appreciate the participation of the recipient by thanking them in advance and provide assurances regarding confidentiality.
* Enlist the benefits associated with the survey that relates to the participating recipient and clearly explain the purpose of conducting the survey.
* Appreciate their investment of time in your survey and specify the average time required to complete the survey.
* Persuade on the spot completion of the survey, clearly indicate the last date for survey completion.
* Include a working URL directed at the survey and clear set of instructions regarding the completion and accessing of the survey.
If the target recipients of the survey are United States residents then a strict adherence to the CAN-SPAM Act is very necessary when sending survey email invitation. Some of the important requirements of the Act are:
* Avoid using deceptive information in the email fields of ‘From’ ‘To’ or ‘Reply-To’. Provide accurate information relating to the domain name from where the email was originated, the email address and identity of the individual or the business that is sending the email.
* Avoid using misleading subject lines that do not conform to the content of the email.
* Include your exact location along with a valid postal address.
* Provide an option to the recipient to unsubscribe to receive your emails.
* When the recipient opts to unsubscribe to receive your emails, honor this request in 10 business days.
At SendHTML we provide you a drag & drop editor for quick creation of your customized survey. This survey can easily be linked to your email or an autoresponder which will send it out
to your contact list. The responses to the surveys are collected and can be analyzed, browsed and exported to Microsoft Excel for further processing.