A press release is a short and concise document conveying news about your business, products and services to the media community. An Email Press Release conveys the same information using email as the medium. An email press release is shorter than the traditional hard copy press release which ranges between 400 to 600 words length.
Email press releases should not contain images, biographies of business executives or other extra documents usually found along with the traditional hard copy press releases. It is better to include a link to such documents. Avoid attaching anything to the email press release. It should contain complete contact details and an easy-to-use contact process for those who want to request for more information or seek out the products and services announced in the press release.
An email press release must contain at least the following information:
* An attractive subject line or heading
* Inclusion of the five W’s i.e. the who, what, when, where and why about the news.
* Contact information comprising of your email, website and phone number.
* State any of your well-known clients and support opinion about the product by an unbiased key personnel.
* A concise conclusion relating to your company background including an outline pertaining to the key business operation, experience and area of expertise.
A well written and concise press release always captures media coverage. Journalists are more attracted towards those press releases which provide the news not only about the product but also its usefulness to the consumer community. Timing of press release is very important as the release of the right news at the right time can help you attain more than enough publicity.
* Include in caps “FOR IMMEDIATE RELEASE” as the first line.
* Provide a headline in ten words or less in a heading case format after one line space.
* Provide a one line space and begin the content by mentioning the city, state and the release date.
* There are also predefined email templates for press releases. SendHTML provides a wide collection of templates where you can find the most suitable one or customize it according to your needs.
* Provide your contact details just underneath the news contents to make the press release handier to reporters.
* End the press release with ending style conventions like “-30- or ###” to indicate the end of the press release.
SendHTML provides all the latest tools and utilities that can help you to automate your press releases on defined dates to a contact list of reporters. Check out the latest features offered that can help you to design a result oriented press release.