Email autoresponder is a computer program that responds to email automatically on its receipt. It can be simple with only email responding functions or complex enough to send predefined emails automatically on occurrence of a certain event or to a certain individual. Email autoresponder plays an important role in the email marketing niche by replying to customer queries automatically and sending follow up emails to customers on certain dates. Autoresponder makes email customer service and support center available 24/7, providing on time predefined replies to each customer query.
Autoresponder over the years has emerged as a powerful email marketing tool that maintains the follow up after a successful marketing campaign. It helps in gaining the full benefits of email marketing for a longer period of time. There are two types of Email Autoresponders:
· Online ASP Autoresponder
These autoresponders are provided by online email marketing service providers through a web-based interface. These are configurable through a web control panel and have monthly charges. These are easy to use and configure. Sendhtml sources this type of email responder to its customer which provides unmatched features and competitive rates.
· Server-side Autoresponder
These autoresponders require installation on a server which demands technical skills and are not as user friendly as the ASP autorepsonder.
Autoresponders offer many features that are critical to the success of an email marketing campaign. Such features are:
· Creation of multiple email autoresponders for each of your contact lists.
· The ability to setup the autoresponder for custom lists created out of your contact list.
· Support of both html and plain text email.
· Support response rate tracking.
· The ability to generate, store, and send unlimited emails.
· Support email personalized according to the recipients' name or other features.
Autoresponders have so much to offer your business, such as:
· Maintenance of sequenced pre-written sales letter for your customers.
· Maintenance of price list that could be sent automatically to customers on request.
· Scheduling of weekly newsletters to every subscriber.
· Broadcasting of special offers to your customers on special occasions.
· Sending automatic greetings on birthdays, anniversaries and holidays.
· Ask for contact information in exchange for something that has some value for your subscribers like a free e-book, trail software or discounts.
· Protect and maintain your subscriber information database. Always backup you contact lists regularly as they are a valuable asset for your business.
· Personalize each email based on the subscriber information collected from them.
· Target your subscribers by further customizing the contact list with additional custom information fields which may be collected though subscriber forms.
· Deal with your subscribers in a personal manner by offering them what they really want. Then you can provide them with a personalized follow up email through an autoresponder.